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Vente Privee, a flash sales company

June 02 00:05 2017

The company

Vente-privee.com is a French e-commerce company that pioneered the model of online flash sales (also called event sales). In 2001, the current CEO, Jacques-Antoine Granjon, and his seven business partners founded it.

At the end of 2000, Granjon and his associates began to conceptualise the sale of end-of-season and overstock inventory through limited-time sales events on the internet. The principle was to fulfil supplier’s needs to sell excess inventory quickly. And so, without harming the brand’s image or competing with other distribution channels. On 26 July 2007, Summit Partners acquired a 20% stake in vente-privee.com. The funding helped the company expand in Europe. First in Spain and Germany, then in Italy and UK, and more recently in Belgium, Austria and The Netherlands.

In late 2011, vente-privee, in a joint venture with American Express, launched the site in the US. However, at the end of 2014, the US branch was closed.

Unlike Private Sport Shop, this isn’t about sports clothes, but they do sometimes have sales on leading sport’s brand such as Adidas and Nike.

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Oli
Oli

#developer (Pukkafish Ltd), #cook, #dad, #toddler, #triathlon, #tennis, #ski, #garden, #travel, #Playstation, #geek

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Vente Privee, a flash sales company

June 02 00:05 2017

The company

Vente-privee.com is a French e-commerce company that pioneered the model of online flash sales (also called event sales). In 2001, the current CEO, Jacques-Antoine Granjon, and his seven business partners founded it.

At the end of 2000, Granjon and his associates began to conceptualise the sale of end-of-season and overstock inventory through limited-time sales events on the internet. The principle was to fulfil supplier’s needs to sell excess inventory quickly. And so, without harming the brand’s image or competing with other distribution channels. On 26 July 2007, Summit Partners acquired a 20% stake in vente-privee.com. The funding helped the company expand in Europe. First in Spain and Germany, then in Italy and UK, and more recently in Belgium, Austria and The Netherlands.

In late 2011, vente-privee, in a joint venture with American Express, launched the site in the US. However, at the end of 2014, the US branch was closed.

Unlike Private Sport Shop, this isn’t about sports clothes, but they do sometimes have sales on leading sport’s brand such as Adidas and Nike.

Become a member

Anyone can register nowadays. But if you send me a message with your email, I will invite you as a friend.

  Article "tagged" as:
  Categories:
view more articles

About Article Author

Oli
Oli

#developer (Pukkafish Ltd), #cook, #dad, #toddler, #triathlon, #tennis, #ski, #garden, #travel, #Playstation, #geek

View More Articles
write a comment

0 Comments

No Comments Yet!

You can be the one to start a conversation.

Add a Comment

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